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The following are frequently asked web page design questions. Feel free to page through this section of our website, or type in a keyword or phrase to search for your topic of choice.
If you don’t find what you need, please call us at: 425-885-9976, or email us at: info@bwyse.com
Email Marketing
How does Email Marketing compare to traditional Direct Mail marketing?
Assuming that the best practices are applied in email marketing, the cost of email marketing is substantially lower than direct mail. Response rates for email marketing are typically 5 to 10 times greater than direct mail.
What are the typical performance metrics that should be tracked in an Email Marketing campaign?
Tracking, reporting, and managing performance of an email marketing campaign is critical. The basic performance metrics revolve around:
- email delivered as a percentage of an overall list,
- the number or percentage of emails opened,
- the click-through rate and,
- the conversion rate.
If the list contains multiple market segments, then each of these metrics should be tracked and analyzed by each market segment.
Hosting and Web Site Statistics
What are website statistics and are they important?
Website statistics track the traffic that you receive on your website. You need a detailed monthly analysis of your website traffic levels to help you understand how well your site is performing for you. Information that should be included in the report includes:
- the most and least requested pages,
- top entry and exit pages,
- top search engine referrals,
- top search keyword phrases.
bWyse keeps detailed statistics on all websites we host so that we can track the effectiveness of your Internet marketing programs. Our careful, monthly analysis helps us determine if changes need to be made.
Should I use a free Web hosting service?
Free Web-hosting services may be used for hobby pages, but are risky for businesses. Free Web-space providers only allot a small amount of space to each account. They seldom offer a wide range of services and are not optimized for speed. In addition, they are not set up to provide any type of statistical analysis needed for business websites.
Additionally, security sometimes can be easily compromised – and your website may be hijacked.
Are guaranteed uptimes important?
Yes. Any business that is going to pay for a hosting service should inquire about the guaranteed uptime. Typically, guaranteed uptime relates to the network and the web servers. The bWyse guaranteed uptime is 99.7% 24/7.
Are there any extra charges for website traffic?
Our shared hosting platform has been developed to offer maximum value to all of our customers. Shared hosting means there is more than one site on each server. In order to ensure that no one site monopolizes all of the bandwidth, virtual traffic regulators are in place. If your site is in the top 2% of sites and requires dedicated bandwidth, we also offer dedicated bandwidth and dedicated server packages as well.
Does my hosting fee include backups?
Yes. Our data center environment is equipped with an offsite backup automation system that creates daily backup files of all data each day. Multiple copies of these files are stored offsite.
How secure are my transactions over the Internet?
The bWyse data center supports 128-bit SSL encryption on our servers. This level of encryption is over 300 septillion times stronger than standard SSL encryption.
What other measures do you take to protect my site and data?
Our standard operational procedures ensure our customer sites and data are protected. The following are general control areas protecting all of our clients:
Physical access restriction to our facilities and data centers.
7/24 hour access control monitoring.
7/24 hour monitoring of all data center environmental systems.
IDS, Firewall and SSL 128-bit encryption.
Restricted or "lock down" access control to Web and data base servers.
Backup and recovery systems.
Disaster recovery and backup systems.
What is involved in having my website assessed to determine if my site can be hosted in your data center?
All sites must undergo a website assessment prior to a site being hosted in our data center. This assessment usually involves reviewing the site platform, the site functionality, and if a shared or dedicated hosting will meet the needs of our client.
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